Join the "I love fruits and vegetables" movement! »

Vegetarianizing your diet helps to optimize the he alth of the human body and that of the environment. Alongside legumes, nuts and seeds, fruits and vegetables are among the plants to be honored on our daily plates.

Fibre, antioxidants, vitamins and minerals and the phytochemicals they contain contribute in many ways to maintaining our he alth. This is what the new Movement advocates…

The Movement “I like fruits and vegetables! »

For a few years now, the “I like 5 to 10 servings a day” campaign has been spreading everywhere on the various Quebec platforms. However, the Quebec Association for the Distribution of Fruits and Vegetables had the ambition to do even more, hence the creation of the Movement "I love fruits and vegetables!" ". This Movement will therefore succeed the campaign, but always with the same objective of helping the population to consume more fruits and vegetables. The main difference is that the Movement will be carried by a greater number of partners and ambassadors, including the participation of the government. The ultimate goal is to make the pleasure of eating fruits and vegetables viral, in order to collectively improve the he alth of the Quebec population. And to make it happen, we need your help!

Did you know?

The scientific journal “International Journal of Epidemiology” published, in 2017, a summary based on the results of 95 international studies, the conclusion of which was summarized as follows: “the fact of consuming, every day, 10 servings of vegetables and fruit could prevent millions of early deaths each year. It is estimated that nearly 8 million premature deaths can be avoided each year through adequate plant consumption”.

The hashtag JMFL

If we have succeeded in considerably reducing the prevalence of smoking in Quebec since the 90s, it is thanks to sustained awareness campaigns. It is also due to teamwork, involving the government, restaurateurs, the public, etc. This is what we want with the Movement: to bring together as many people as possible. To this end, the fruit and vegetable industry will continue its monetary and promotional commitment within the community. For my part, I will work with a team of extraordinary ambassadors in order to promote the Movement as much as possible on social networks. They are Hubert Cormier, nutritionist, Virginie Goudreault, passionate about he alth and well-being, Jimmy Sévigny, trainer and Caroline Huard from Loounie cooks. We therefore invite you to join theMovement and to share your favorites and discoveries in terms of fruits and vegetables, using the jmfl. Together, we have the collective power and duty to add more flavor and life to our years!