Known for addressing parents in a hurry, Alexandra Diaz and Geneviève O’Gleman launch their magazine, Cuisine futée, the first issue of which revolves around the theme Surviving weeknights.
"We're all going to have the back-to-school rake in our faces soon," laughs Alexandra Diaz, co-host of Cuisine futée, parents in a hurry, co- author of the two volumes of Famille futée and artistic director of the brand.
Her sidekick Geneviève O’gleman, nutritionist, with whom she has shared the screen for five seasons on Télé-Québec and who co-authors the books, has imagined 50 new recipes and a hundred tips specifically for the start of the school year. “The magazine was designed for anyone who is short on time,” explains Geneviève, in the bright loft at Productions O’Gleman Diaz. Each recipe has been designed to be tasty, he althy, inexpensive (less than $5 per serving) and easy to make. »
These four criteria (tasty, nutritious, economical and accessible) have dictated the mission of the smart girls from the start. Sophie Banford, editor of the magazine produced by KO Media, confirms: "The brand's promisefound in each of the recipes, in each of the bites, she says. They work with great rigor. »
The numbers seem to prove him right: the first issue sold 50,000 copies in two days… It went back to print. “There will be a second issue in 2016,” Sophie proudly announces at the launch of the magazine. Chances are it will be around the holidays…
Folders and Recipes
And what do the 98 pages of this special edition (sold for $9.99) contain?
Several tips to simplify your life, such as good shopping to do in the supermarket to jazz up me altimes and good tips for better use of spices. A few files, including a more "art of living" which looks at the routine of three very different clans. A key ingredient that can be found in several recipes: this time, passata (or tomato coulis) is in the spotlight. A practical technique to explore, the “Prep freeze cook”. A dossier on a “smart base” (chicken, in this issue), then used in four recipes. Among others.
My favourite? The Smart Lab page. It presents five versions of the same recipe, the oatmeal pancake in this case. In addition to a basic recipe, the team came up with a gluten-free version, one without dairy products, another without eggs and a final “without everything” laughs Alexandra. The bloggers on site had the chance to taste the five versions… without being able to tell which was which! “They pass the test oftaste, huh? Geneviève asks, all smiles.
Over the next few weeks, for the back-to-school period, Mamanpourlavie.com will present some of the explosive duo's favorite recipes. Do not miss them! This week: club sandwich salad.